Building a platform for gamified brain breaks

GoNoodle is a video and game streaming platform with a goal of getting kids moving in the classroom and at home. After the company’s initial success they raised funding and decided to build out their games content. I was part of a three-person development studio and had the role of UX Designer and Technical Artist along with another UX Designer and a Developer. Together with GoNoodle we built their Game On channel.

COMPANY
GONOODLE

ROLE
UX DESIGNER & TECHNICAL ARTIST

TIMELINE
1 YEAR

TEAM
SMALL TEAM OF TWO UX DESIGNERS, A DEVELOPER, AND CLIENT STAKEHOLDERS

Challenge

Designing games for classroom projectors provided a unique and limiting challenge. Each game needed to combine learning opportunities and physical movement. And each game would be played by an entire classroom of kids all at once, while the teacher was responsible for providing the input.

Game Design

Each game needed a unique name, theme, and objectives.

Mega Math Marathon is a high-energy game that has students running a marathon while answering grade-aligned math problems.

Field Trip is a reaction game that takes students on wild adventures where they jump and dodge obstacles on their way to visit a tornado, an ant farm, a drop of blood, and more.

Think On Your Feet is a customizable quiz-style game show where students split into two teams and compete to answer themed multiple choice questions while following specific movement challenges.

Process

As each game had its own theme, my initial responsibility was to define the visual style of each game using mood boards, concept art, mockups, and eventually final assets.

The UI in these games was minimal, as each game focused on a movement-based activity and simple questions or math problems.

As a Technical Artist, I worked closely with the developer to integrate and optimize assets into our custom game engine.

Results & Impact

Feedback from teachers about our games was incredibly positive. As we launched the Game On channel and published each game, GoNoodle soared to around 14 million students and has been used in 4 out of 5 public classrooms in the US.

Key Takeaways

  • Teacher-centered design: Focusing on the needs of teachers was central to the success of each game project.